Built for account leaders. Designed for the agencies who need them to be exceptional.
The only coaching practice built specifically around developing strategic account leadership in creative and advertising agencies.
This work is for you if…
You’re a VP or SVP account leader at a creative or advertising agency. You know how to do this job, but something isn’t clicking the way it should. Client relationships that should be growing aren’t. You’re working harder than ever and it’s not translating. You’re starting to wonder if there’s a better way to operate at this level.
Or you lead an agency and your senior account people are capable, but they’re not driving the client growth you need, and you’re not sure what’s getting in the way.
The role keeps evolving. The support doesn’t.
What it means to be an exceptional account leader has changed… and keeps changing. Clients expect more strategic depth, more business acumen, more genuine partnership than ever before. The bar for what “great” looks like is higher than it was last year, and it will be higher still next year.
But there’s almost no infrastructure in this industry to help senior account leaders keep pace with that evolution. You’re expected to figure it out on top of everything else you’re managing.
That gap — between what the role now demands and what even experienced account leaders have been given the tools to deliver — is where client relationships stall, teams plateau, and careers get stuck.
A methodology, not just a coaching engagement.
This isn’t general leadership coaching applied to agency life. It’s a practice built from the ground up around what strategic account leadership actually requires, and what it takes to develop it.
Testimonial
“Working with Sarah has been transformative. She has an incredible ability to help me unpack challenges in my role, recognize unhelpful patterns, and develop clear, actionable plans to improve my performance. I’ve gained greater confidence, clarity, and practical strategies to continue advancing in my career.“
-VP, AGENCY ACCOUNT LEADER
Built from experience, not theory
I’m Sarah Poitras, an ICF-certified executive coach, and I know first-hand what it takes to keep leading when the role keeps changing.
I’ve navigated the shifts in what this industry demands, built and led high-performing teams through uncertainty, and learned what it actually takes to operate at your best when the ground keeps moving.
That experience is the foundation of this practice and why I built it specifically for this role, in this industry.
Testimonial
“Working with Sarah has been a game changer for me during a moment in my career that felt overwhelming and uncertain. Sarah listens deeply and has a real gift for reflecting back what makes you exceptional. I walk away from every session feeling more focused, more confident, and grounded in a plan.“
-VP, AGENCY LEADER
This is what it looks like on the other side…
Agency account leaders who are energized by the work, not ground down by it. Who are operating as true partners to their clients — not just managing their business, but transforming it. Who are developing their teams, growing their agencies, and doing work that actually fulfills them.