Skip to content

About

Who am I?

There are many different ways I could describe myself — coach, marketer, strategist, patient advocate, world traveler, ex-expat, wife, home cook, photographer, etc.

While a single label can feel clarifying and powerful, my many labels show the breadth and depth of my experience.

I draw on this experience, my values, and the skills I gained during rigorous training to help you achieve your goals.

Sarah Poitras

Life

I have spent the 16+ years exploring the world with my husband, including a full year on the road and 5 living and working abroad.

I have experienced significant, life-changing moments, including a difficult diagnosis, which have shown me my own resilience and strength.

Work

I have 20+ years of professional experience in marketing and strategy, leading high performing teams, and managing successful client relationships.

I have 4+ years coaching people looking for fulfillment in work and life.

I started my own business abroad.

Credentials

I am a Certified Professional Coach with an ACC credential from the International Coaching Federation (ICF).

I hold an MBA with a strategy specialty from NYU Stern School of Business.

Values

Openness: I bring my whole self to every client relationship. I aim to create an open space where you can be yourself as well.

Courage: I take pride in being courageous in life and work. I dare to challenge clients to go deeper and achieve more.

Accountability: I strive to be accountable to myself and to others. I will help you do the same.

Testimonials

“Sarah has a wonderful ability to get to the heart of the problem and to create awareness through skillful inquiry. I also love her lighthearted nature and reliability.”

raluca | barcelona

“Sarah is clearly an expert across marketing and branding, and through her coaching she enables clients to develop their own thoughts through her highly competent guidance.

In my work with Sarah I was able to gain complete clarity on my company’s future direction and using this awareness was able to build a marketing strategy to move forward.”

rob | singapore

“Sarah helped me better focus on what I know I am capable of, but might not be practicing.”

jen | brooklyn

“I just love Sarah’s presence – it’s so calm and natural. I always feel clearer after talking with her.”

MOREWENNA | london

“Imagine being able to have someone truly listening while helping you see possibilities never before thought of. Sarah’s coaching has allowed me to view my problems from different perspectives, find long-lasting solutions, and give me tools to feel in the driver’s seat. It has been an incredible growth journey.”

JULIANA | zurich

How can I help?

Lofty aspirations, tough decisions, massive life changes, exciting projects… tell me what’s going on and let’s see how I can help.